REVL Thomson was set to launch in January 2026 as REVL Singapore’s 15th location. A functional fitness gym located just off the coast of Thomson road, REVL Thomson had very prevalent locational advantages, being located on a Thomson East Coast Line MRT Stretch that lacked accessibility to functional fitness gyms.
CLIENT
YEAR
SERVICE
REVL THOMSON
2025- ONGOING
Launch Campaign
Meta Ads
[ THE TASK ]
The first conversation we had with the REVL Thomson team was one of the most compelling conversations we’ve had in BCA’s experience till today. The team boasted a real strategic insight, but with such warm & honest motivations behind the gym.
A team that was at a stage in life where money wasn’t the main motivator behind opening a gym, but rather to truthfully build a community of their own, or what they call it — a third space.
Alongside these motivations, the team provided real strategic insight, pointing out the advantages we had terrain wise due to the MRT line and the Thomson road stretch.From then, all the BCA team had to figure out was how to strategically build off & use this information and also how to execute.
[ THE STRATEGY ]
With the Thomson team’s words in mind, we explored the idea of a third space — a place where people can come to everyday before or after work, as a place to not only work out, but to build genuine friendships and feel safe in. Along with this came values of warmth, a human-centric nature & just being nurturing as a gym. Our narrative was already set — “Third Space”, we just had to find the right values to execute on it.
On the advertising front, we adopted the terrain centric approach. Targeting population catchments that had easy access to our gym. We plotted out on maps, indicating the paths that people would take to reach the gym and through these “accessibility pathways”, alongside population density & affluence, pointed out a few set locations to target.
[execution ]
On our organic content front, we started borrowing other REVL gyms to shoot content within — with the focus on people, the team, but not leaving out the performance centric nature of REVL. Starting off with pieces like “Note to future members” which brought warmth & indicated the goals of each member of the Thomson team.
Alongside this, other pieces like our “Through the Program” series encapsulated and broke down the different REVL programs, shifting our focus back to performance whilst also through the guidance through these pieces, showed our nurturing nature.
For advertising, we put our plan to work. Shooting at these different locations, whilst using accessibility to anchor the script. Language that pointed out the short amount of time taken to reach the gym and helped them to picture where REVL Thomson could fit in their lives — “on your way back from work”.
For advertising, we put our plan to work. Shooting at these different locations, whilst using accessibility to anchor the script. Language that pointed out the short amount of time taken to reach the gym and helped them to picture where REVL Thomson could fit in their lives — “on your way back from work”.
[ THE RESULTS OF OUR WORK ]
Across 12 posts, our organic work generated 88k+ views, whilst the REVL Thomson account garnered close to 500k views, of which 62% was from organic work, reaching 111k accounts. Our advertising strategy led us to generate 620+ leads in 45 days, averaging an incredible $5.12 cost per lead average.
[ THE RESULTS OF OUR WORK ]
Across 12 posts, our organic work generated 88k+ views, whilst the REVL Thomson account garnered close to 500k views, of which 62% was from organic work, reaching 111k accounts. Our advertising strategy led us to generate 620+ leads in 45 days, averaging an incredible $5.12 cost per lead average.
REVL Thomson was set to launch in January 2026 as REVL Singapore’s 15th location. A functional fitness gym located just off the coast of Thomson road, REVL Thomson had very prevalent locational advantages, being located on a Thomson East Coast Line MRT Stretch that lacked accessibility to functional fitness gyms.
CLIENT
YEAR
SERVICE
REVL THOMSON
2025 - ONGOING
Launch Campaign
Meta Ads
[ THE TASK ]
The first conversation we had with the REVL Thomson team was one of the most compelling conversations we’ve had in BCA’s experience till today. The team boasted a real strategic insight, but with such warm & honest motivations behind the gym.
A team that was at a stage in life where money wasn’t the main motivator behind opening a gym, but rather to truthfully build a community of their own, or what they call it — a third space.
Alongside these motivations, the team provided real strategic insight, pointing out the advantages we had terrain wise due to the MRT line and the Thomson road stretch.From then, all the BCA team had to figure out was how to strategically build off & use this information and also how to execute.
[ THE STRATEGY ]
With the Thomson team’s words in mind, we explored the idea of a third space — a place where people can come to everyday before or after work, as a place to not only work out, but to build genuine friendships and feel safe in. Along with this came values of warmth, a human-centric nature & just being nurturing as a gym. Our narrative was already set — “Third Space”, we just had to find the right values to execute on it.
On the advertising front, we adopted the terrain centric approach. Targeting population catchments that had easy access to our gym. We plotted out on maps, indicating the paths that people would take to reach the gym and through these “accessibility pathways”, alongside population density & affluence, pointed out a few set locations to target.