A recovery space set to launch at Amoy Street towards the end of 2025, Re+ carries 4 modalities in Compression Boots, Mineral Soak, Cold Plunge & Hot Sauna. Built by a team well versed in the fitness space, Re+’s purpose was rooted from personal experience of needing to recover better in order to perform in life & in fitness.
CLIENT
YEAR
SERVICE
RECOVERY PLUS
2025- ONGOING
Launch Campaign
Meta Ads
A team that was experienced in brand building, the client brought many informed perspectives to the table — a strong understanding of recovery, the market & its audience. With a market that has matured over the past few years, we understood that people weren’t new to this recovery thing, especially with strong competitors like that have done incredibly well.
With this in mind, we had to create a good difference & pick our niche. A way to differentiate ourselves from our current & upcoming competitors to appeal to a side of the market we had experience in — & from that, build a narrative, organic strategy & ad strategy that was strong.
[ THE TASK ]
[ THE STRATEGY ]
We turned to the fitness community. With the team already having substantial knowledge about the fitness space, it made sense to leverage on that — further more, it was what motivated them to start this venture anyways.
“Support to the Community” was what we went with, positioning ourselves as the brand that’s always there to support you as you surmount obstacles throughout your fitness journey.
[execution ]
With no completed space to shoot initially, we leaned into real moments and real people.
Activations at events like Turf Games and Battle Cancer became opportunities to capture honest conversations around recovery, whilst using our modalities, reinforcing Re+’s offerings through lived experiences.
Alongside this, series like Road to Re+ and Re+ Journal documented the build from zero to launch — inviting audiences into the journey and building emotional buy-in.
Towards the end of the launch campaign, we worked with strong figures across the fitness space — from cross fitters, to yoga enthusiasts, to Muay Thai trainers & pilates instructors, to create that community reach & aspiration.
All of which were supported by Meta Ad campaigns that converted interest into leads.
[ THE RESULTS OF OUR WORK ]
In less than 4 months, Re+ generated 910,000+ views, of which 48% were organic. It reached a total of 125,000+ accounts. We generated 1100+ leads through Meta Advertising and averaged a $6.13 cost per lead across multiple promotions.
[ THE RESULTS OF OUR WORK ]
In less than 4 months, Re+ generated 910,000+ views, of which 48% were organic. It reached a total of 125,000+ accounts. We generated 1100+ leads through Meta Advertising and averaged a $6.13 cost per lead across multiple promotions.
A recovery space set to launch at Amoy Street towards the end of 2025, Re+ carries 4 modalities in Compression Boots, Mineral Soak, Cold Plunge & Hot Sauna. Built by a team well versed in the fitness space, Re+’s purpose was rooted from personal experience of needing to recover better in order to perform in life & in fitness.
CLIENT
YEAR
SERVICE
RECOVERY PLUS
2025- ONGOING
Launch Campaign
Meta Ads
[ THE TASK ]
A team that was experienced in brand building, the client brought many informed perspectives to the table — a strong understanding of recovery, the market & its audience. With a market that has matured over the past few years, we understood that people weren’t new to this recovery thing, especially with strong competitors like that have done incredibly well.
With this in mind, we had to create a good difference & pick our niche. A way to differentiate ourselves from our current & upcoming competitors to appeal to a side of the market we had experience in — & from that, build a narrative, organic strategy & ad strategy that was strong.
“Support to the Community” was what we went with, positioning ourselves as the brand that’s always there to support you as you surmount obstacles throughout your fitness journey.
[ EXECUTION ]
With no completed space to shoot initially, we leaned into real moments and real people.
Activations at events like Turf Games and Battle Cancer became opportunities to capture honest conversations around recovery, whilst using our modalities, reinforcing Re+’s offerings through lived experiences.
Alongside this, series like Road to Re+ and Re+ Journal documented the build from zero to launch — inviting audiences into the journey and building emotional buy-in.
Towards the end of the launch campaign, we worked with strong figures across the fitness space — from cross fitters, to yoga enthusiasts, to Muay Thai trainers & pilates instructors, to create that community reach & aspiration.
All of which were supported by Meta Ad campaigns that converted interest into leads.
[ THE STRATEGY ]
We turned to the fitness community. With the team already having substantial knowledge about the fitness space, it made sense to leverage on that — further more, it was what motivated them to start this venture anyways.